Amazon Connect Cases Analytics – Generally Available

At AWS Contact Center Days 2022 this month, Amazon announced the general availability of Amazon Connect Cases. This new capability allows agents to track and manage customer issues that require multiple interactions, with integration between Tasks and Cases allowing Amazon Connect to manage the flow of cases through the system. Whilst this latest innovation was in preview, we used the time to develop a set of out of the box real time and historical analytics that customers can use to gain insights on the customer issues being managed with the Cases feature. This article provides details on these capabilities, with the information provided on both real-time dashboards and Quicksight historical reports.

As detailed in our previous post on Amazon Connect Cases Analytics we use the Cases Event Streams as the primary integration point. The AWS team published a really good article here, on how this event stream can be used to build historical reports for some metrics and is worth reviewing.

Case Metrics

The initial set of metrics is detailed in the following table. A lot of the measures distinguish between Work Items and Contacts. Work Items include Customer voice and chat interactions and Tasks. Contacts are specific to Customer voice and chat interactions.

Metric Name	Description
Active Duration	Total amount of Active time for Cases that were closed in the relevant time interval
Closed	Total number of Cases closed in the relevant time interval
Closed Case Customer Contacts	Total number of Contacts associated with Cases that were closed in the relevant time interval
Closed Case Work Items	Total number of Work Items associated with Cases that were closed in the relevant time interval
Closure Customer Contacts	Number of Contacts associated with Cases that were closed in the relevant time interval. This will include all Contacts for Cases that were closed for the first time, but only Contacts since re-open for re-opened Cases.
Closure Work Items	Number of Work items associated with Cases that were closed in the relevant time interval. This will include all Work Items for Cases that were closed for the first time, but only Work Items since re-open for re-opened Cases
Contacts Associated	Total number of Contacts associated with Cases in the relevant time interval
Created	Total number of Cases that were created in the relevant time interval
Duration	Total amount of time that between Case creation and closure for Cases that were closed in the relevant time interval
False First Contact Resolution	Total number of Cases closed in the relevant time interval that were closed previously and also previously identified as a first contact resolution Case
First Contact Resolution	Total number of Cases closed in the relevant time interval that qualify as first contact resolution Cases
First Closed	Total number of Cases closed in the relevant time interval, for Cases that are being closed for the first time
First Closed Contacts	Total number of contacts associated with Cases in the relevant time interval, for Cases that are being closed for the first time
First Reopened	Total number of Cases in the relevant time interval that have been reopened for the first time
Reopened	Total number of Cases in the relevant time interval that have been reopened
Status Transitions	Total number of Case status transitions during the relevant time interval
Total	Continuous count of the number of Cases in each status
Total Contacts Associated	Continuous count of the number of contacts associated with Cases
Total Created	Continuous count of the number of Cases created
Total First Contact Resolution	Continuous count of the number of Cases which qualify as first contact resolution cases. A Case that qualified as First contact resolution but later qualifies as a False First Contact Resolution is decremented from the metric
Total First Closed	Continuous count of the number of Cases that have been closed for the first time
Total Non Closed	Continuous count of the number of Cases that are not in the closed status
Total Work Items Associated	Continuous count of the number of Work Items associated with Cases
Work Items Associated	Total number of Work Items associated with Cases in the relevant time interval
Average Active Duration	Average active duration for Cases that were closed in the relevant time interval
Average Duration	Average duration for Cases that were closed in the relevant time interval
Average Contacts Per Case	Average number of customer contacts that have been associated with a Case
Average Contacts Per Closed Case	Average number of customer contacts associated with Cases for Cases closed in the relevant time interval
Average Contacts Per Closure	Average Number of Contacts associated with Cases that were closed in the relevant time interval. This will include all contacts for Cases that were closed for the first time, but only work items since re-open for re-opened Cases
Average Work Items Per Case	Average number of Work Items that have been associated with a Case
Average Work Items Per Closed Case	Average Number of Work Items associated with Cases that were closed in the relevant time interval
Average Work Items Per Closure	Average Number of Work Items associated with Cases that were closed in the relevant time interval. This will include all work items for Cases that were closed for the first time, but only work items since re-open for re-opened Cases
First Contact Resolution Rate	Percentage of Cases closed in the relevant time period that qualified as First Contact Resolution
Total First Contact Resolution Rate	Percentage of Cases closed that qualified as First Contact Resolution

To get users started, Joulica creates dashboards and reports, which our users can modify as needed. Users can also create their own real-time dashboards and historical reports in a matter of minutes.

Realtime Cases Dashboards

To begin with, the following example dashboard shows real-time metrics for created and completed cases, with a breakdown by priority.

Cases Video Dashboard 1 - Final - No URI - Gif

Firstly, this shows the current number of open Cases across all Case Templates, as well as the number of Cases in several key states for each Case Template. As can be seen, the analytics update in real-time as Cases activity progresses during the day (user defined thresholds can be set on all metrics). Also shown is a breakdown of metrics by Case reason, along with Case status changes (highlighting the most dominant transitions for each type of Case). Naturally, Joulica users are free to choose which metrics are included and how these analytics are visualised.

The second example below shows some more advanced metrics, which are equally important when it comes to optimising case management workflows. Firstly, it shows reopen activity (i.e., situations where a Case is closed and then re-opened) and First Contact Resolution (i.e., Cases where closure only required one interaction with the customer) for each Case template.

Cases Video Dashboard 2 - Final - No URI - Gif

At the bottom of this example, a detailed breakdown of Case analytics is shown for each Template, with a further breakdown by Case reason – including FCR, Average Case Duration, and the Average number of Customer contacts before Case closure. As with the first example, the user is alerted immediately to KPIs which need attention.

On a side note, we found a lot of these metrics were straightforward to produce given the customer journey capabilities of the Joulica platform. This allowed us to track Case activity in a similar fashion to how we track customer journeys, allowing analytics such as the number of contacts before Case closure, Re-opens, and First Contact resolution to be created easily.

Historical Reporting with Quicksight

The Joulica platform automatically persists all Case metrics to Amazon RDS, allowing Quicksight reports to be created in a few minutes. Joulica provides a set of standard reports to get users started – some of which are detailed here.

The first Quicksight report includes some of the key Case analytics, along with selectors for Case Templates and Report time periods. KPIs which are critical for process efficiency and customer experiences, such as First Contact Resolution, Re-opens and the Average number of Customer contacts per case is included, with various metrics broken down by Template.

Cases Graphical Quicksight Report - Final - GIF

The following report provides a tabular layout, for users who prefer this style of reporting.

Cases General Quicksight Report - Final - GIF

And finally, to allow tracking of critical state transitions, the following report provides a breakdown for each time interval and case template.

Cases Transitions Quicksight Report - Final - GIF

Summary

We have detailed the rich out-of-the-box analytics that Joulica provides for Amazon Connect Cases, with this suite of real-time and historical analytics to be expanded upon as we continue to iterate our platform. Whilst we have focussed on Case management related metrics here, all the above capabilities can be unified with other critical Amazon Connect KPIs – with users free to create their own visualisations that combine data from across the Amazon Connect solution into a single pane of glass.

To find out more, get in touch by email at info@joulica.io or contact us to arrange a demo and free trial.